4 Customer Retention Facts

4 Customer Retention Facts

 

The companies that achieve the best customer retention rates have some things in common.

 

1.  Every employee is trained to provide the best customer service as appropriate to their position.  For example, accountants in the back office are trained to be friendly, responsive and empathetic.

 

2.  Customers feel it is their right and their privilege to complain about any aspect of the service or product they received.

 

3.  Customers know how to offer complaints or feedback.

 

4.  Each customer has a solid and personal relationship with someone at the company.